Whether you listen to them when you are out for a run, relaxing in the bath or cooking up a storm in the kitchen, there is so much to love about podcasts. You can listen to them at any time of day and there’s a podcast for almost every topic you could ever think of.

They are educational, inspiring and a great PR tool.

Did you know that last year an estimated 100 million people listened to a podcast each month, with that number looking to rise year on year?

It’s a growing market which brands should utilise as part of their PR and marketing strategy.

Here’s why:

< They are a great promotional tool. 48% of super listeners, which are defined as those who listen to podcasts for more than five hours each week, said they pay more attention to advertising on podcasts than with other media.

< Podcasts help brands reach a niche target audience because they can connect with listeners looking for specific and educational information. Podcast listeners are also extremely loyal.

< They are an engaging way to tell a story. Listening to someone speak allows listeners to feel connected and like they can get to know the true you or your brand. It is a great way to get your story out there in a relaxed way to create brand awareness.

< If you create your own podcast then no episode is ever the same. This provides you with the freedom to explore any format or topic you wish, whether that’s giving advice, sharing experiences or inviting guests. It allows for your imagination to run wild so that listeners can get to know the real you.

We have loved using podcast outreach as a key PR strategy when working with clients and we are proud to have got some great results.

If you have any questions about how being a podcast guest, or even hosting your own podcast, can help you and your brand then get in touch. We’d love to chat. Get in touch.