It is estimated that over four billion people across the world use social media with 84% of people aged 18-29 active on at least one social media site. [1] This global reach is why it is such a powerful tool for a business or individual to connect with its audience and enhance its brand visibility.
We wanted to share with you some top tips for creating social media content for your business to help you maximise engagement, build relationships, and achieve your communication goals.
- Craft a consistent voice.
Consistency is key when it comes to social media content. Developing a distinctive tone of voice that aligns with your brand identity, whether friendly or authoritative, helps build trust among your audience. Brands that are consistent are three to four times more likely to experience brand visibility. [2]
- Share compelling stories.
Stories have a powerful impact on human emotions and can help businesses forge deeper connections with their audience. Incorporating storytelling techniques into your social media content can evoke emotions, spark curiosity, and create a memorable brand experience. At Voice, we always like sharing the story of how the business was started and a bit about the people that makes the agency what it is. We feel this allows individuals the opportunity to get to know us on a deeper and more personal level. Click here to watch an example.
- Embrace video content.
Videos play a crucial role in capturing attention and increasing engagement on social media platforms. A study found that people will retain 95% of information watched on a video compared to 10% when read in a text, so a video is an effective way to get your message across. [3] For our client Oltco, we uploaded a short form video to TikTok which received 2.1 million views, 10.2K likes, 114 comments and 207 shares. It even got reposted by LADbible too. Click here to watch this video.
- Offer valuable and educational content.
Position your business as a trusted resource by sharing valuable and educational content that resonates with your target audience. Provide tips, how-to guides, industry insights, and relevant news to showcase your expertise and help your audience solve their problems. By offering valuable content, you position your brand as a reliable source of information, building trust and loyalty. Our client Simply has a unique story whereby its Director’s both fell in love at work. They now run the business together and have recently shared their top tips of how to best work with your partner. Click here to see the post.
By using these top tips, you can effectively connect with your audience, build brand loyalty, and achieve your goals in the world of social media.
[1] https://www.forbes.com/advisor/business/social-media-statistics/
[2] https://medium.com/@moondustagency/5-steps-to-maintaining-a-consistent-brand-voice-on-social-media-7030300bb2e1#:~:text=%C2%B7%2089%25%20of%20B2B%20marketers%20say%20brand%20awareness,revenue%20increase%20attributed%20to%20brand%20consistently%20is%2023%25.
[3] https://sproutsocial.com/insights/social-media-video-statistics/