Jo Bradley Becomes the First Newborn Photographer to Join the Elite Group of Master Craftsmen

Essex based and industry-leading newborn photographer, Jo Bradley has recently obtained the prestigious Master Craftsman qualification with the Guild of Professional Photographers. Jo was the first newborn photographer to obtain this respected accolade and is one of only two newborn photographers to hold this title in the United Kingdom.
To obtain the outstanding status of a Master Craftsman, Jo Bradley was required to produce a photographic masterpiece. The assessment process is extremely rigorous and hence the award is granted only to photographers who can demonstrate that they deliver the very best quality of images.
The Guild of Photographers is a highly regarded national photographic body and represents the height of the photographic industry. Its members are dedicated to enhancing their skills in the art, craft and profession of photography. They are committed to achieving the highest standards of professionalism for the benefit of their customers, priding themselves on delivering outstanding customer service.
Since establishing her business in 2011, Jo has developed a unique approach to each photo shoot she carries out to ensure every parent’s wishes are met.
Jo is passionate about capturing the delicacy and beauty of the first two weeks of a baby’s life, especially as these moments are so unique. As a mother of two, Jo understands the first days of becoming a new parent are filled with every emotion. In order to provide a comfortable environment, Jo works at the pace of each baby in her relaxed home studio in Chelmsford. The shoots last between two and four hours to guarantee a calm experience for both the parents and the baby allowing time for breaks, feeding and changing. By carrying out a pre-session consultation, Jo understands the style of photography wanted and with a range of props, hats and backdrops available, the images can match an individual’s style and interiors exactly.
Jo Bradley comments, “I am honoured to be the first newborn photographer to have been awarded the Master Craftsman status. I am committed to providing a truly special, comfortable experience. My service enables parents to ensure the first two weeks of their baby’s life are captured in a precious and bespoke way which can be cherished forever.”
Director of The Guild of Photographers, Lesley Thirsk comments, “I am delighted that Jo Bradley has achieved this accolade! It is only awarded to those that evidence truly exceptional photographic skill to a Panel of internationally recognised experts from a variety of photographic backgrounds. She is an amazing photographer and thoroughly deserves this recognition”
For more information about The Guild of Photographers, please visit and to find out more on Jo Bradley Photography, please visit