Our Solution
Voice first delivered a strategy and key message workshop, identifying key audiences, objectives, the messaging behind the share offer and more to raise awareness of the investment opportunity and the benefits it will have on Tollesbury Primary School. Voice then undertook a range of PR and marketing activity throughout the project which included social media content creation, Facebook advertising campaigns and a press office function.
Our Tactics
Our highlights
< 20% of the pledge target was hit within 24 hours of launch
< £250,000 was raised in 8 weeks
< Interviews were secured with BBC and ITV
< Over 80,000 people were reached as part of the paid Facebook campaign
< More than 63 million people were reached through the coverage secured
< Over 72,732 impressions across Facebook and Instagram through organic activity
< An AVE value of £456,539 was generated
Mark Howland, Group Coordinator at Tollesbury Climate Partnership, said:
“Voice Communications has provided first class support to enable Tollesbury Climate Partnership to secure its community investment goal. The national press coverage that Voice was able to secure has been invaluable to raising the profile of our project and securing our £250,000 investment from the community. The detailed advice throughout the project and the support provided at every stage has been invaluable. We would certainly look to work with Voice again on our future projects.”