Tollesbury Climate Partnership

The Challenge

Set up by the residents of Tollesbury, Essex, Tollesbury Climate Partnership aims to reduce the impact of climate change to help protect the village for future generations.  

The organisation came to us due to our local connection, including our Founder and two members of the Voice team being from Tollesbury. It wanted our help in raising awareness of a first of its kind community share offer which looked to raise £250,000, within two months, in order to decarbonise Tollesbury Primary School, futureproofing the building and making it more sustainable whilst redirecting saved funds into education.  

The share offer will be used as a blueprint for similar opportunities across the UK.  

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Our Solution

Voice first delivered a strategy and key message workshop, identifying key audiences, objectives, the messaging behind the share offer and more to raise awareness of the investment opportunity and the benefits it will have on Tollesbury Primary School. Voice then undertook a range of PR and marketing activity throughout the project which included social media content creation, Facebook advertising campaigns and a press office function.   

Our Tactics

A key message workshop to identify target audiences, the objectives of the project and key messages to be used throughout all comms activity
Social media content creation including graphics and videos
A brand awareness and engagement campaign on Facebook and Instagram
A press office function including securing media interviews and writing press releases
An outreach campaign targeting key influencers, stakeholders and more to showcase the benefits of investing in the share offer

Our highlights

< 20% of the pledge target was hit within 24 hours of launch 

< £250,000 was raised in 8 weeks 

< Interviews were secured with BBC and ITV 

< Over 80,000 people were reached as part of the paid Facebook campaign  

< More than 63 million people were reached through the coverage secured 

< Over 72,732 impressions across Facebook and Instagram through organic activity 

< An AVE value of £456,539 was generated  


Mark Howland, Group Coordinator at Tollesbury Climate Partnership, said: 

“Voice Communications has provided first class support to enable Tollesbury Climate Partnership to secure its community investment goal.  The national press coverage that Voice was able to secure has been invaluable to raising the profile of our project and securing our £250,000 investment from the community.  The detailed advice throughout the project and the support provided at every stage has been invaluable.  We would certainly look to work with Voice again on our future projects.”