Thurrock Council

The Challenge

Voice worked with Thurrock Council to encourage people back into Thurrock’s town centres and to shop local in the aftermath of the Coronavirus pandemic.

Voice was also tasked to create and roll out a new visual identity for Grays and South Ockendon Markets, engaging with local small businesses to promote the support available to them through Thurrock Council and the Welcome Back fund.

Voice carried out a range of PR and marketing activity. This included a media relations strategy, a rebrand process including the creation of a new logo and signage, Facebook advertising strategy and social media content creation.

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Our Solution

For a period of three months, from January to March 2022, Voice worked strategically with Thurrock Council to use a range of comms, marketing and digital tactics to promote the offering of the town centres.

Our Tactics

Site visits to organise and manage photography, videography and branding
The creation of branding campaign and visual identities including logo development, social media graphics, adverts and signage designs
Media outreach and copywriting
Social media content creation
Facebook advertising
The set up of Facebook groups for SMEs and market traders
Exploring advertising opportunities

Our highlights

Organic Facebook content reached over 327k people

Delivering 422k adverts across paid for Facebook advertising

Developing visually engaging and interesting social media content

Capturing videography and photography to showcase the wide variety of shops and businesses within key target areas

Developing stand out branding and a new visual identity for South Ockendon and Grays Markets

Securing advertising in Thurrock Gazette


People reached organically on Facebook


Facebook adverts delivered