Brecon Beacons National Park Authority

The Challenge

To work with the Brecon Beacons National Park Authority to educate target audiences on the importance of protecting dark skies and the role it has in supporting both human health and wildlife health.


To also raise awareness of and signpost measures which can be taken to reduce light pollution.


Voice carried out a range of PR and marketing activity throughout the project which included social media content creation, Facebook advertising campaigns and blog writing. Voice also developed an ongoing comms strategy to be implemented across the year to continue raising awareness of the impact of light pollution and the importance of safeguarding dark skies.

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Our Solution

From February 2022 until April 2022, Voice worked strategically with the Brecon Beacons National Park Authority to carry out a PR and digital marketing project to raise awareness of dark skies and the impact of light pollution.

Our Tactics

Social media content creation including graphics and videos
The creation of a blog for the website highlighting the importance of dark skies
A brand awareness and engagement campaign on Facebook
A key message workshop to identify target audiences, the objectives of the project and key messages to be used throughout all comms activity
The creation of a 2022/ 2023 comms strategy to continue meeting objectives throughout the year

Our highlights

250,000 people were reached throughout the whole project

An increase of over 1,000 followers across all social media accounts within one month

Over 94,000 people reached on Facebook through organic Facebook posts

Over 80,000 impressions across both Twitter accounts

Over 345,000 impressions across Facebook and Instagram through paid for activity