2023 is here, and along with the New Year comes trends that will take over the PR industry. One thing we’re certain about is that in 2023, PR promises to be bigger and better than ever.

These PR trends are super important to keep up with. From helping to raise brand awareness to increasing your lead generation, they can really help shape and transform your business.

We’ve already started to see some of these exciting new trends come to life so we thought we’d share them with you.

  1. Influencer Marketing

Influencer marketing is when a product or service is promoted or sold through high profile individuals usually via social media as part of a collaboration. These influencers are specifically targeted due to their capability of driving action a brand’s target audience.

Research suggests that by 2025 the influencer marketing industry will be worth $24.1 billion, showing just how much of an impact it can have on promoting your brand.

Partnering with influencers can not only help you increase reach and connect with a wider audience but it can also help boost credibility and trust.

2. Short form videos

Short form videos, such as Instagram reels and Tiktok videos, are growing in popularity every day.

They allow you to capture the attention of your audience, in creative and fun ways, to showcase the personality of your brand and what you offer. Here are some of our quick top tips for how to create impactful videos:

  • Make sure you use sound – this could be a trending audio or a member of your team doing a voiceover.
  • Make sure to include text – many people will scroll through video platforms with no sound, so in order to get your message across it’s important to visually show it on the screen.
  • Be authentic – show your passionate about the subject you are filming a video on. This can really help to showcase what your brand truly stands for.

It’s also important to consider that research says that the attention span of Gen Z is only eight seconds. This means you have eight seconds to tell the story of your brand and inspire your audience to purchase your product or service.

3. Podcasts

Podcasts have been growing in popularity since the pandemic; everyone was finding ways to keep themselves entertained and podcasts are an easy listen and interesting way to do just that. Did you know that in the UK podcasts have a listener reach of 1.9 million?

In PR, podcasts are a way to create a personality for your brand whilst building an intimate connection with your audience. From health and wellbeing to sport and business, there is a genre of podcast for everything you could possibly think of.

4. Authenticity

Throughout the recent years, the public have become more critical than ever and are not afraid to call a brand out for not being truthful. This is why we always say it is important to be authentic and genuine in all that you do.

According to recent research, 62% of consumers consider ethical values when purchasing from a brand whilst 74% say they want more transparency around how companies deal with issues such as safe working conditions and sourcing products.

5. Personalised content

People will engage with a brand if they feel a connection to it, and the best way to do this is by creating personalised content, such as social media posts and media pitches.

By having higher engagement and a better connection with your target audience you are more likely to create a loyal customer base.

For example, you could make your content personalised by asking questions on your social media and encouraging responses, if you do this you need to also ensure you are responding to the comments.

To create personalised content, it is super important to know your audience so that you can focus your content on what they will be getting from your product or service; really show them why they should use what you are offering them.

We don’t know about you, but we are incredibly excited to start working on these trends and seeing how they benefit our clients in 2023.