Rotos 360

The Challenge

To position Rotos 360 (part of James Fisher and Sons plc) as the global leading specialist in wind turbine inspection, repair and installations – to raise awareness of the vast expertise, track record and capabilities of the company whilst communicating its movement towards a green revolution.

 

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Our Solution

As part of our work with Rotos 360, Voice carried out a range of PR and marketing activity. This included drafting and selling in media press releases, investigating interview opportunities for key spokespeople, managing Rotos 360’s social media platforms and initiating work on refreshed branding for Rotos 360.

Working collaboratively with the team at Rotos 360, we developed a PR and marketing strategy to refresh the company’s branding and raise its profile within the renewables sphere.

Our Tactics

Developing the company’s messages through an interactive workshop
PR outreach including media relations, securing interviews and comment articles
Creating engaging social media content whilst managing the company’s account
Taking the company through a rebrand, evolving the logo, website and brochure
Building a media campaign focussing on women in renewables
Supporting Rotos 360 with event and exhibition marketing

Our highlights

Securing £93,100 worth of PR coverage representing a ROI of 2.5. 

Increasing LinkedIn followers by 1,906 with a total of 256,878 post impressions and an average of 38 reactions per post.

Securing coverage in Rotos 360’s key target publications including: World of Renewables, Wind Systems Magazine and Energy Global.

Securing multiple page spreads in Wind Systems Magazine – one business profile and one expert comment article focussing on women in renewables.

1.3 million

key decision makers reached

23

pieces of trade coverage secured

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