Red7Marine

The Challenge

To position and re-brand Red7Marine as the marine partner of choice, leading the marine construction and renewables sector with its expertise, consultancy and hire solutions. To also raise awareness of its commitment towards safety, health, environment and quality (SHEQ) and position them as leaders in the marina construction sector.

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Our Solution

Voice carried out a range of PR and marketing activity. This included initially taking marine construction specialists, Red7Marine, through a full rebrand – creating a new website, key messages and logo, moving on to a comprehensive marketing strategy featuring media outreach, event and social media management and creating a bespoke SEO programme to increase Google ranking.

Working in partnership with Red7Marine, we refreshed the company’s branding within a small timeframe of five weeks and launched a marketing strategy to raise its profile within the marine construction and renewables sector.

Our Tactics

Implementing a full rebrand and new website by developing key messages, a new logo, brand guidelines, website design and copy
Creating a bespoke SEO programme to ensure positive news stories were ranking high on Google
PR outreach including media relations, securing interviews and comment articles
Creating engaging social media content whilst managing the company’s account
Event management including attending trade shows
Drafting and designing brochures and collateral to support the company’s rebrand

Our highlights

The rebrand and website was completed within five weeks

Page views increased by 224% immediately after the website launch with an average of 4,600 page views per month

Enabling Red7Marine to be ranked #1 for Google search term ‘jack up barge’

Creating 9 brochures to support the company’s rebrand

Developing 13 case studies

Managing 4 successful corporate events with the creation of 4 show stands

Coverage secured in a range of key marine construction industry titles including Construction News and Wind Energy Network

Ranked #1

for 'Jack Up Barge'

4

successful corporate events