Oltco

The Challenge

To grow Oltco’s reputation as the UK’s leading resin bound driveway company. To raise awareness of Oltco’s sustainability and environmental efforts as well as its products, including Recycle Bound – the world’s first sustainable driveway solution made from waste plastic already in circulation. Alongside this, supporting Oltco grow its franchise offering and expand into different regions across the UK.

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Our Solution

Voice has worked as an extension of the Oltco team to understand and grow brand awareness and raise Oltco’s profile within the sector since beginning the partnership in October 2018.

Voice has carried out a range of PR and marketing activity including drafting and selling in media press releases, exploring interview opportunities for Oltco’s Directors, entering relevant national, local and trade awards. Voice also helped to create a refined and detailed franchise launch package as well as updating both the main and franchise websites.

Our Tactics

Developing key messages to create a rebrand
Drafting updated content for the websites which included copy, blog posts and case studies
PR outreach including media relations to secure interviews and articles within the national, local and trade titles
Entering into national and local awards
Managing Oltco’s social media accounts and creating engaging social media content to build engagement and a social following
Drafting and designing a detailed franchise launch package which includes leaflets, web copy, social media content and local press releases

Our highlights

  • Successfully launched 25 franchises for Oltco across the UK since the start of our engagement.
  • Provided expert consultancy throughout Oltco’s growth period which has enabled them to expand into 20 different regions.
  • Developed and delivered a comprehensive marketing strategy at the start of our engagement.
  • Secured outstanding coverage for Oltco across national, trade and local media, including The Telegraph, BBC, Daily Express and Materials Recycling World.
  • Secured an interview with BBC Spotlight which saw a total of 72 enquiries for the local franchise within a day of airing.
  • Drafting captivating and powerful entries for a number of awards. This includes success in the Cornwall Business Awards, where Recycle Bound was crowned winner of the Product of the Year category, and the Regional Great British Entrepreneur Awards, where the Directors were named Disruptor of the Year.

16

franchises launched in 2020

2

awards won