Voice has worked as an extension of the Oltco team to understand and grow brand awareness and raise Oltco’s profile within the sector since beginning the partnership in October 2018.
Voice has carried out a range of PR and marketing activity including drafting and selling in media press releases, exploring interview opportunities for Oltco’s Directors, entering relevant national, local and trade awards. Voice also helped to create a refined and detailed franchise launch package as well as updating both the main and franchise websites.
- Successfully launched 25 franchises for Oltco across the UK since the start of our engagement.
- Provided expert consultancy throughout Oltco’s growth period which has enabled them to expand into 20 different regions.
- Developed and delivered a comprehensive marketing strategy at the start of our engagement.
- Secured outstanding coverage for Oltco across national, trade and local media, including The Telegraph, BBC, Daily Express and Materials Recycling World.
- Secured an interview with BBC Spotlight which saw a total of 72 enquiries for the local franchise within a day of airing.
- Drafting captivating and powerful entries for a number of awards. This includes success in the Cornwall Business Awards, where Recycle Bound was crowned winner of the Product of the Year category, and the Regional Great British Entrepreneur Awards, where the Directors were named Disruptor of the Year.
franchises launched in 2020