Land & Water Group

The Challenge

Land & Water Group is a leading wet civil engineering firm that, over the course of its 40-year history, has become synonymous with finding sustainable and innovative solutions to complex challenges in the specialist environment where land and water meet.  

 

Whether it’s developing a first-of-its-kind low carbon drag box for dredging or delivering a habitat creation scheme that will see over six million tonnes of material being repurposed to create valuable habitat along the Thames Corridor, the work of Land & Water Group is always completed with sympathy to the local surroundings, people and the environment. 

 

With the Group consisting of a number of business divisions, from plant hire through to marina management, Land & Water Group was looking for a PR and marketing agency that could handle all of its comms, raising awareness of the different services it offers and its groundbreaking innovations. 

 

 

 

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Our Solution

Voice has worked collaboratively with the team at Land & Water Group for over four years to deliver a range of multi-channel comms activity. Year on year we have developed a comprehensive PR and marketing strategy which aligns with the objectives of the business, and each separate division, as well as capture’s the company’s passion for sustainability.  

We have also developed trusted relationships with a wide range of stakeholders including the Environment Agency, Canal & River Trust, Blenheim Palace and more as part of strategic collaborations that raises awareness of the impactful work carried out on the UK’s network of waterways.  

Our Tactics

Developing the Group’s key messages through an interactive workshop and ensuring these key messages are reviewed each year
Creating an annual PR and marketing strategy to align with the objectives of the Group and its different business divisions
Social media management including creating engaging content as well as videos and graphics to support platforms such as LinkedIn, Instagram, Facebook and TikTok
Press office function including the drafting and distribution of press releases amongst key publications such as New Civil Engineer
Thought leadership campaigns securing interviews and expert comment opportunities to raise the profile of key members such as CEO James Maclean on topics including nutrient neutrality and the use of HVO fuel
Creating thought provoking copy for website articles, supporting SEO, award entries, case studies and more
Supporting the organisation and management of a 25th anniversary boat trip along the River Thames as well as driving additional events that showcase Land & Water’s projects amongst key stakeholders
Managing internal and external brand reputation through email marketing campaigns, newsletters, recruitment campaigns, website management and more

Our highlights

Over 100 million people reached through trade, regional and national media coverage 

Securing coverage in target publications including New Civil Engineer, Construction News, Construction Plant News  

Securing interviews for key team leaders on channels such as ITV News, BBC and podcasts including Innovation Deciphered 

 The Tik Tok account has grown from 0 to 915 followers with just 24 videos. The best-performing video has over 16,000 views. 

 The best performing Instagram reel has over 14,000 views. 

 Over 26,000 followers on social media platforms  

 The highest-grossing month reached 45,742 people via social media with over 1,500 engaged accounts. 

Land & Water said: “If you’re looking for marketing support you can’t do better than Voice. Since hooking up with them, Land & Water has found them extremely willing and proactive, taking our business seriously and actively helping us to focus our social media and marketing strategies.” 

100,000,000

People reached through media coverage

45,742

People reached on social media within one month

We value connections on a human level.

Let’s have a chat about how we can make a difference today.

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