Our Solution
Our work focussed on raising awareness of the centre within the regional media and bolstering the success of their marketing campaigns throughout the anniversary year.
Due to our outstanding results, we were employed by the centre on an ongoing basis.
Our achievements include creating the centre’s first blogger club (which was rolled out on a national scale at other intu centres) and increasing brand awareness by over 20% (a key objective of the centre).
In addition, we launched intu Lakeside’s CSR campaign, as well as provide individual, tailored support to different shops and eateries.
Our Tactics
Our highlights
Developing a blogger campaign which was rolled out on a national scale to other intu centres across the country
Increasing brand awareness by over 20%
Securing over 1,560 press cuttings within key media
Launching a successful CSR programme
Generating a PR reach of 412,586,617 and a PR value of over 2.5 million
Increasing eatery footfall by 45%
£2.5 million
PR value in year one
20%
increase in brand awareness within one year