Food Circle Supermarket

The Challenge

To increase Food Circle Supermarket’s brand awareness as well as the profiles of its Founders Paul and James, highlighting how the business is showing its commitment towards combatting food waste.

Voice carried out a range of PR and marketing activity. This included a media relations strategy, securing thought leadership articles as well as interviews.

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Our Solution

From June 2020, Voice worked strategically with Food Circle Supermarket to create a PR and marketing strategy to position the brand at the forefront of consumers’ minds as well as the FMCG industry.

Our Tactics

Positioning its Founders as industry leaders securing speaking opportunities on podcasts and broadcast
PR outreach including media relations, securing interviews and comment articles
Collating expansive regional, trade and national media lists

Our highlights

PR reach of over 500k within target market in first ten months

Features secured on the SME Magazine, Food Navigator, Yorkshire Evening Post and FAB News.

Securing interviews for James and Paul on BCB Radio and BBC Panorama to discuss the impact of Brexit on British businesses.